Remarketing – Useful Or Cyber Stalking?

Firstly, what is remarketing? Remarketing lets you reach people who have previously visited a website and shows them relevant ads across the web or when they search on Google. When people leave a website remarketing helps to connect with these potential customers again. Remarketing also sends tailored messages or offers that will encourage them to return to your site and complete a purchase.


Remarket Lifecycle

So, is Remarketing useful or is it one step too far?  In my point of view, remarketing can be a useful tool if it is used correctly. But, there is a fine line between effective and annoying in this case. It can often be frustrating and annoying to constantly see an ad for a product or brand that you previously looked at. From past experience people like to ‘dream out loud’ on the internet. Therefore people may often be looking at things they may not necessarily be able to obtain. People will also seek to use the internet as way of ‘testing the water’ and may not have the intention to purchase for a long period of time. Constantly seeing an ad in these cases will prove to a be a hindrance more than anything else. Finally, remarketing can simply prove to be annyoing. When people are constantly being shoved with advertising they tend to ignore it or it creates a negative brand image in the mind of the consumer, so, yes remarketing can be useful but there is a fine line.


But like I said, I do believe remarketing can be useful to a business. The following are some of the benefits of remarketing;

Brand exposure – Remarketing helps a business to expose their brand to prospects. The more a potential customer is exposed to a brand the more likely they are to buy from that brand when they decide to make a purchase.

Higher conversion rates – The greater brand exposure leads to higher conversion rates for your display advertising campaigns. Keeping your brand at the top of their minds will increase your chances of a future sale.

Audience targeting – “The ability to target a specific audience with a specific message is powerful” – Iron Paper Remarketing allows business’ to target specific audiences based on their interests or demographics. It even allows to target warm leads like site visitors who abandoned a shopping cart.

Improving brand recall – Remarketing is a fantastic tool for reminding prospects of your brand. This form of advertisement helps create on-going reminders of a brand.

In short remarketing is a useful tool to drive and encourage sales for existing and potential customers but there is a fine line between it being useful and annoying. Business’ have to consider their target market when devising remarketing strategies as well as get the correct balance.


Snapchat, Is it staying or is it going?




First of all Snapchat is a photo messaging app.  The app allows users to send photos, videos, add text and drawings, and send them to friends. These sent photographs and videos are known as “Snaps” and only last for 10 seconds max.

So, is Snapchat here to stay? The world seems to be divided on the issue, some believe that once Snapchat introduces methods of generating revenue people will become fed up. Others believe that due to is trend-setting photo sharing, Snapchat isn’t going anywhere for a long time. I am going to present the for and against in this blog post, finishing with my personal thoughts.

The reason business & investors believe that Snapchat is going to last is due to its momentary photo sharing quality. This quality is becoming ever more popular in a more public world. People are finding it harder and harder to keep information and content private via the internet. Snapchat is the perfect solution for this, it allows people to share content that only last for a couple of seconds before being deleted. Therefore, in a way, Snapchat is answer to a consumer problem.

This article  compares Snapchat to Facebook and instagram in they’re early stages. It also helps to explain how Snapchat’s momentary sharing quality will be the reason for it lasting.


As it stands Snapchat has 5 investors who are generating in excess of $60m for the company. This is all well and good but, Snapchat isn’t generating any capital. How long is a company going to invest in something that does not make any money. For Snapchat to generaet money they will have to  introduce something along the lines of corporate Ads or in app purchasing. Here is where the problem arises, once Snapchat start to introduce Adds or corporate influences people will ‘up and leave’ because they will get annoyed from the permanent corporate image. “People have now started complaining about getting spam on snapchat. With the introduction of offers from brands and adverts it will only intensify the problem”.

Once people start leaving the App, the investors will fade away and the company will be left without users & money. Snapchat

My point of view on the whole situation is, Snapchat will last. If its sold out or grows a corporate image snap will be around in the foreseeable future.



Why Should Business Blog?

Business owners may often wonder why marketing experts feel that blogging is vital in the bid for success. Even though blogging seems like a insignificant and unprofessional approach to reaching a target market it is in fact the contrary. Blogging allows businesses to communicate more personally with their target audiences and break the business jargon barrier to communication. It also breaks down the commercial marketing and presents a more personal side of a business. This blog will include some of the reasons why businesses should blog and why it is important not to overlook it.

1. It helps to drive traffic to your website.

Blogging helps business drive attention to their websites. More often than not businesses don’t update their website information & increase the amount of pages that exist on a companies website. Therefore, if there isn’t a whole pile going on with a website search engines like Google and so fort are less likely to check what’s happening with your website. If they don’t check to see what information a business has published they are less likely to surface information about the website. Therefore the more times you blog, the more content you create and the more likely you are to show up in search engine results. Check out what Inbound Marketing say about blogging and how it can help get you discovered via social media.

2. Personalise the business

Like I briefly mentioned above, blogging allows a business to become more personal with its audience. This personal element can give a business one up on competitors because a customer is much more like to purchase from a business they already know. The more responses to content a business can encourage the more interaction between the brand and its audience. The more interaction the stronger the relationship gets and the increased likelihood of sales & repeat sales. Technically marketing touch on this point.

3. Establishes the business as an expert

Bogging reinforces allows a business to post relevant and meaningful information which their audience will view. If the blog is updated regularly with relevant content the business reinforces the idea that they know what they are talking about. Brian Gardner says that “making sure you update your blog frequently with content that is valuable to readers also helps establish you as their go-to person.”

4. Enhances customer service

There is nothing more frustrating from a customers point of view than not being able to contact a company when you really need to. Blogging allows quick access to a business’ information and also allows customers to contact the business whenever they need to, not just during office or working hours. Blogging is also a great way to respond to customer inquiries.

I would love to know everyone’s opinion on why businesses should blog so if you get a chance could you please complete this quick poll

Sadly we’ve come to the end of my post, if you found this insightful please give it a like and don’t be afraid to share.

5 tips to follow when setting up a Facebook page

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Social media has become somewhat of a necessary marketing tool for businesses today. Social media is an ever-growing tool and allows businesses to communicate directly with their target markets and also reach new potential markets. It seems that for companies to remain competitive in today’s markets is it essential that they jump on the social media bandwagon. Every day we see examples of businesses using the likes of Facebook as marketing tool, some of which use it to great affect and some seem to make an half arsed attempt it because they feel that simply having a Facebook page is good enough. This may have been acceptable in the early days of social media when companies were still coming to grips with it, if you will. But nowadays companies have become experts in social media content and long gone are the days of simply possessing a Facebook page, to stay competitive companies need recognise that original content and fresh ideas will pave a path to success.

For me social media can heavily influence a consumer’s perception of a brand and also help with product placement so, obviously, it is important for companies to remain up to date with new technologies like social media. In saying that, I also believe that companies should know how social media works before throwing themselves into the deep end.

The following are a few tips that I feel businesses should follow when they are setting up a professional Facebook page to represent their business:

  1. Content: When setting up a page it is important to ensure there is valid content and it is being continuously updated. A Facebook page that has nothing on it is no benefit to anyone. Check social media today and their reference to the cover photo, content has to be relevant to the company/brand.
  2. Customise URL: Another point to keep in mind when setting a Facebook page is the URL. If the URL is not unique then the search results will vary and your company will not be found immediately. This results in customers having to search through results to find the correct page. Often causing or increasing frustration and also result in loss of interest. Note what mashable says about the URL.
  3. Posting Ability: When setting up a Facebook page it is important to adjust the settings on the account to ensure that people cannot post random content on your Facebook wall that has no relevance to the product/brand.
  4. Use Humour: The idea of social media is to be able to interact with a market. There’s no better way than getting people to interact than through the use of humour. Make the page funny and approachable and you’re guaranteed to increase your likes.
  5. Overall Layout: Layout of your company’s page is important. Once you have an idea of how people are responding to certain content then make sure that content is located near the top of the page instead of people having to go look for it. The easier it is to find their favourite content the more likely they are to visit the page and have a look.

Hope you find this useful and for more content related to marketing follow my blog.

Remote-Controlled Pop-Up Shop


naocrituss's Blog

British designer Duncan Shotton has come up with an ingenious way to sell his ‘Real Boy Pins’, which are little thumb-tacks in the form of ‘Pinocchio’ with a needle for a nose.
He fashioned a little ‘shop’ out of cardboard with a tiny display case for the pins, placed it on top of a remote control toy car, and called it his tiny ‘remote-controlled pop-up shop’.

original source: http://designtaxi.com/news/364051/Designer-Creates-Tiny-Remote-Controlled-Pop-Up-Shop-In-Japan/

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Posting a tweet is like hosting a dinner party

Ewa Jaroslawska about Marketing & Tech

Recently I had pleasure to participate in presentation from Twitter representative. One of the key mind opening thoughts was about creating a tweet. There are rules how to create and how not to create tweet and the easiest way is to compare it to hosting a dinner party!

What you SHOULD do when posting a tweet?

+ Invite others. Party without people is not a successful party. Tweet without readers is not a successful tweet. Make sure people will be exposed to your tweet.

+ Ask questions to your followers. Even as a host, should you be the only one talking? Definitely not. Ask your followers for an opinion. They will feel heard!

+ Share information and links. Be useful! Provide good content. Be interesting.

+ Keep your content up to date. Nobody wants to listen to last year stories. Period.

What you SHOULD NOT do when posting a tweet?

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